Bollywood actress Tamannaah Bhatia was appointed as the brand ambassador of Karnataka Soaps and Detergents Limited for Rs 6.2 crore.
Bengaluru:The Karnataka government has appointed Bollywood actress Tamannaah Bhatia as the brand ambassador of Karnataka Soaps and Detergents Limited (KSDL), which manufactures Mysore Sandal Soap.
The state government's order issued on Wednesday said Ms Bhatia has been appointed as the brand ambassador for two years and two days at a cost of Rs 6.2 crore.
The decision drew flak from certain sections of society who questioned her appointment.
"When local Kannada young actresses like @AshikaRanganath could be taken as brand ambassador why appoint and promote Hindi ones?" a woman questioned the decision on 'X'.
Reacting to it, state Commerce and Industries Minister MB Patil on Thursday explained that the decision was taken after much deliberation "to penetrate markets beyond Karnataka aggressively".
The KSDL has the deepest respect and regards to the Kannada film industry, Mr Patil said, adding that some Kannada movies are giving competition to even Bollywood films.
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